![]() Students also learn how to deal with surprises, such as the need to “walk” a guest if the hotel is overbooked. As actual arrivals and departures occur, they monitor the adequacy of their plan. Using time estimates for check-ins and check-outs, students use math to plan their front desk staffing for the week. Students review the volume of guests checking in and checking out of their hotel at different times and on different days of the week. In this lesson, students move behind the front desk to keep guests satisfied. Use marketing programs, within a budget, to meet revenue and occupancy goals.Analyze and compare the cost effectiveness of marketing campaigns.Give examples of public relations events commonly used by hotels.Explain the difference between paid advertising and public relations events.Give examples of marketing programs often used by hotels.Explain the role of marketing in the hospitality business.Finally, students use their marketing knowledge to beat a forecast-bookings goal while maintaining high employee and customer satisfaction and sticking to a budget. They choose from possible public relations events, then analyze the effect of the event on room sales, employee satisfaction, and customer satisfaction. Students then learn how public relations can not only boost business, but also improve customer perceptions and employee satisfaction. ![]() They learn how to analyze the return on investment from different marketing options. Students then try to increase business from a target group. They purchase advertising and learn how different options target different groups, such as business or leisure customers. In this lesson, students explore the various avenues of marketing and public relations available to hotels.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |